Jay and Seth versus the Apocalypse

Jay and Seth versus the Apocalypse is a 2007 short comedy film written by Evan Goldberg and Jason Stone, and directed by Stone. The film, designed as a roughly oneandahalf minute movie trailer for YouTube but conceived as a 9minute short, stars actors Seth Rogen and Jay Baruchel. It was adapted into a feature film, This Is the End, and was finally released in full on its fulllength counterparts Bluray release.

Immediately after wrapping production on Knocked Up, Stone and Goldberg worked to turn around the shorts script in only three weeks.citation needed Principal photography lasted for two days in September 2006, with one day of pickups in January 2007.citation needed Rachel Robb Kondrath, who coproduced the short with Stone, was also the production designer, and the few visual effects were provided by The Orphanage under cofounder Scott Stewart. After the trailer they put up on YouTube in June 2007 got over 50,000 hits in the first two weeks, Stone and Goldberg began shopping the project around. Variety reports that several production companies vied for the rights for production.In October 2011, it was announcedwhere? that there would be a feature film adaptation of the trailer, titled This Is the End. The film was released on June 12, 2013, and costars James Franco, Jonah Hill, Craig Robinson, and Danny McBride. The plot centers around this group, having been at a party at Francos house when the apocalypse commences. Many celebrity cameos occur during the film, including Jason Segel, Emma Watson, Michael Cera, Rihanna, Aziz Ansari and Paul Rudd. On October 1, 2013, Jay and Seth Versus the Apocalypse was finally released in full as a Bluray exclusive feature on the home video release on This Is the End. ........

Source: Wikipedia